The Future of Distribution: Transforming the Commercial Ecosystem with Telynet’s ReDi & T-Connect
In the fast-paced Consumer Packaged Goods (CPG) sector, success no longer depends solely on the product, but on the ability to intelligently connect manufacturers, bottlers, and distributors. Telynet, a leader in omnichannel business solutions, presents a model designed to maximize growth through digital collaboration
ReDi(Reseller Digital Distributor): Real-Time Collaboration
Under the ReDi framework, Telynet drives a collaborative ecosystem where information flows without barriers among all stakeholders in the chain. This solution enables:
"Always On" Promotional Management: Implementation of automated schemes that offer optimized product combinations (bundles) and suggested sales based on individual customer profiles.
Value Relationship Plans: Linking commercial benefits to physical execution at the point of sale, such as Cold Drink Equipment placement, planogram compliance, or special displays.
Customer Development Engine: A system designed to increase average order value, product penetration, and purchase frequency without constant manual intervention.
Execution Control: The capability to activate or deactivate plans based on compliance with defined execution standards and display agreements.
T-Connect: The AI-Powered Digital Bridge
As a strategic complement, T-Connect acts as the intelligent middleware connecting corporate strategy with direct market execution. It is not just about connecting systems; it is about generating a value loop based on data and advanced algorithms:
Data Collection: Gaining total visibility into real-time market activity.
Intelligence & Analysis (AI): Transforming data into insights to understand purchasing patterns and growth opportunities.
Smart Commercial Actions: Executing automated predictive ordering, dynamic pricing, personalized promotions, and new product introductions.
Feedback & Learning: Continuously learning from execution to improve future strategy and close the performance loop.
Telynet: Leadership Across 3 Continents
With a solid presence in Europe, America, and Africa, Telynet reaffirms its commitment to building world-class business relationships. We operate in strategic markets including Spain, the U.S., Mexico, the Dominican Republic, Morocco, and Algeria, among others, leading the digital commercial transformation. At Telynet, we hold a clear conviction that guides every project: "We do not trade with products, we generate solid business relationships driven by a world-class team, for world-class clients."