One of TelyNET's success stories recognised by Philip Kotler
in his latest book “Marketing 5.0”
The use of new technologies allowed us to meet the challenge proposed by Campofrío:
“To carry out the digitisation of its shops. This was done through the Augmented Reality application, in such a way that the 3D models of the shops were the same as the physical models, allowing the shops to be designed before implementation,”
as explained by Enrique Bermúdez Rabal, Founder & CTO Chief Technical Officer of TelyNET, in Philip Kotler’s book “Marketing 5.0”.
