Presentation of Marketing Guru Philip Kotler’s latest book “MARKETING 5.0”.
If you would like further information and/or to collaborate with participating companies:
Do you want to discover the success stories of Cruzcampo, MASMOVIL Group and TelyNET?
WHEN? Tuesday 19th October
19:00 in Spain
12:00 in Mexico and Colombia
13:00 in Argentina
HOW? Hybrid event
In person (limited seating) Register here
The Valley (The Place)
With Marketing 5.0, Philip Kotler addresses the most urgent challenge facing every marketer: how to combine disruptive technological progress with changes in consumer behaviour, the differences between baby boomers, X, Y, Z and alpha generations, and new business models that merge physical and digital reality.
Discover how the application of technology represents a significant advance in the new relationship between the brand and the consumer and learn about the success stories by Cruzcampo, MASMOVIL Group and TelyNET at the round table chaired by Javier Piedrahita, MarketingDirecto.com.
Welcome speech by Isabel Núñez, Content Factory Manager The Valley.
Introduction. Laura Madrigal, Editorial Manager at LID.
What is Marketing 5.0 according to Philip Kotler?
Roundtable: Marketing 5.0 – Success stories in Spain. Participants:
Esteban Velasco, Senior Marketing Manager of Cruzcampo Heineken Spain and author of the book’s prologue.
Ana María Alonso López, Media and Research Manager of MASMOVIL Group.
Enrique Bermúdez Rabal, Founder & CTO Chief Technical Officer at Telynet.
Chaired by: Javier Piedrahita, CEO & Founder of MarketingDirecto.com.
Acknowledgements and closing remarks.
ABOUT THE BOOK
Marketing 5.0 is the latest update of Philip Kotler’s influential work on marketing for the new millennium. Kotler, Kartajaya and Setiawan show how the application of technology is a significant advance in the new relationship between the brand and the consumer and how it enables a closer relationship and preference of users by satisfying their material needs and promoting their emotional and social needs.
An indispensable reference guide for directors, managers, leaders and professionals in organisations seeking to update, enhance and improve their marketing capabilities and actions.
Discover how the application of technology represents a significant advance in the new relationship between the brand and the consumer and learn about the success stories in Spain by Cruzcampo The HEINEKEN Company, MASMOVIL Group and TelyNET at the round table chaired by Javier Piedrahita, MarketingDirecto.com at The Valley Digital Business School
Don’t miss out! On 19th October at 19:00 we will present Kotler’s latest book: Marketing 5.0.