Today, 19th October, is the official presentation of the book “Marketing 5.0”.

Don’t miss out! This evening, at 19:00, we present Kotler’s latest book: Marketing 5.0. 

Enrique Bermúdez Rabal will participate in the round table. 

You can watch live via the following link:

Marketing 5.0 is finally here! The latest update of Philip Kotler’s influential work on marketing for the new millennium: 

With Marketing 5.0 Kotler, Herman Kartawidjaya and Iwan Setiawan respond to the most pressing challenge facing marketers: how to combine technological progress with changes in consumer behaviour and new business models that merge physical and digital reality.

You will also learn about the best practices carried out in Spain with the success stories of Cruzcampo (The HEINEKEN Company), MASMOVIL Group and TelyNET. Thank you Esteban Velasco, ANA MARIA Alonso, Ana Torres and Enrique Bermúdez Rabal

Presentation of Marketing Guru Philip Kotler’s latest book “MARKETING 5.0”.